shyamala's world

Abhijeet Kini is a creative professional specializing in illustrations, graphic designs, animations and copywriting. Butterfingers is one of his popular creations.   So is Angry Maushi.  Abhijeet is one of the few Indian artists who has successfully managed to use merchandising to create a buzz around his books and comic characters.  Kahani Takbak approached him to delve into the world of author merchandising. Merchandising Manager Diksha with  Artist Abhijeet Kini 1.       What made you create merchandise for your books? We started off the merchandising project with the first Mumbai comic con. And we saw the response we got to these and decided to keep this going. Diksha handles all the merchandising we do, and I handle the art. We noticed that when our own comic characters like Angry Maushi, etc are featured on collectibles, the recall value goes up. It also leads to more sales of the comics. So that's when we have actively...

 Khyrunnisa A is the author of five books in the Butterfingers series. Published by Penguin, the book series has been a great hit with children and adults alike. Kahani Takbak spoke to Khyrunnisa to  know more about  her latest book,  Run,It's Butterfingers again .                                 1. The goofiness of Butterfingers never seems to end.   How challenging is it to keep the goofiness of Butterfingers as a character of five books? Since the character is very firmly etched in my mind and I’m very comfortable writing about him, it’s not difficult to maintain the goofiness. It comes naturally. 2.       Even though there are no school going kids at home, you have managed to capture the pulse of a school that today’s children can relate to.  How do you research for your stories? Are you dipping into your observations made by i...